Audited their ongoing digital spend to identify opportunities and:
Increased Leads by 242%
Restructured their advertising budgets based on research and analysis.
Researched their customer, company and competition to identify the opportunities.
Built a differentiated messaging strategy with 3 pillars of success.
Used a systematic approach to marketing to increase traffic by 242%.
Find the Differentiator
Our client was overwhelmed with competition and sold the same product. The only observable differentiator was the diversity of their staff — they speak 15 languages, helping them personalize their approach to a variety of ethnicities in a growing city.
Plan for Performance
Once the marketing plan was approved, we reviewed their digital marketing to find pockets of budget spend that weren’t returning any results. They were focused on impressions rather than actual people walking through their front door. We recommended a restructure of their spend, which wasn’t easy to get approval on because we were recommending increasing the percentage of “professional services” and decreasing the percentage of media. They took a chance and trusted us.
Strategic spending, creative and reporting.
The client was apprehensive, because traditionally they spent 90% on media and 10% on buying the media. Our recommended split was 50% on planning, creative, managing, optimizing and reporting. We asked them to give us six months to double how many people we were driving to their website. After three months, we had multiplied their web traffic by six-fold and more importantly, established a metric to identify how many new leads were walking through their door.
Identify a differentiation
strategy and primary
metrics of success.
50% media, 50% services.
After 3 months of the
new structure, we were
driving 6X web traffic.
After 6 months, we had
increased new leads to
their store by 242%
(year over year).
We’re not mentioning any names.
You’ll notice our case studies have no client name. We’ve done this for two reasons: first off, we respect our client’s privacy. Second, we believe that business solutions stand on their own, regardless of brand or industry. We’re passionate about identifying the true “unarticulated problem” and hold ourselves to the standard of why marketing exists: To help you grow your business. And, if you really need to know the clients and industries we’ve served, click here.